Jerry Falwell Jr. Sues Liberty Over Plans to Build $35M Shrine to His Dad, ft. Hologram Tour

Let’s take a stroll down the scandal-ridden path of Jerry Falwell Jr., the former president of Liberty University, who, in a predictable twist, has now decided to sue the very Christian college he once presided over for the unauthorized use of his late father’s image. Yes, the same father who founded the school and whose legacy he tarnished by resigning amidst a sex scandal in 2020 following scandalous photos of him taken on a yacht 

Earlier this year, Falwell Jr., who steered the university’s ship from 2007 until his ousting in 2020, slapped the school with a lawsuit for $8.5 million. His claim? Unpaid retirement benefits. He’d already drawn up defamation and breach of contract suits against the university. In a tit-for-tat move, the school responded with a breach of contract and fiduciary case of their own against Falwell. 

The crux of the latest suit is the plan by the university to build a $35 million Jerry Falwell Center. This grand project is in honor of his father, who founded the school in 1971 and would serve as a living monument to the man. 

The proposed architectural marvel is set to feature an engraving of the elder Falwell’s signature at the entrance, a hologram tour showcasing his likeness, and quotes from him emblazoned on the walls.

Falwell Jr. insists that a trust controlled by him and his siblings holds the exclusive rights to his father’s name, intellectual property, and likeness and that the university has continued to use these without the family’s nod of approval. 

He has labeled the planned venture an “ostentatious Disney-esque shrine” and accuses the school of turning a blind eye to the family’s request for a licensing agreement. Oh, the audacity! 

“I asked the university to stop improperly using my father’s intellectual property and sent the university leadership a proposed license agreement that would cover the Jerry Falwell Center, assuming there was meaningful consultation with the family about the use of my father’s intellectual property. Unfortunately, they chose to continue using it without authorization, and in an undignified manner that seems to attempt to aggrandize and deify my father in a fawning way that he would never have wanted or approved.”

Ah, the irony! 

Meanwhile, Liberty University remains unfazed. A spokesman confidently declared that they will “ultimately prevail in this case” and will continue to honor the name of its founder.

The spokesman also shed some light on the lawsuit, stating that it’s in response to Falwell Jr.’s demand of a whopping $7 million for the university’s continued use of his father’s name for the next four years. “Included in his demand is the expectation that, in effect, former president Falwell would also have total editorial control of Liberty’s use of the name of Liberty’s founder.” The university declined the request, so Mr. Falwell filed this lawsuit. And so, the saga continues.

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30 thoughts on “Jerry Falwell Jr. Sues Liberty Over Plans to Build $35M Shrine to His Dad, ft. Hologram Tour

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  2. SMH (fka tekon, others) – August 1, 2023
    “If I had married a trouble-making, pain-in-the-posterior, wicked-hearted woman with a mouth like yours, I might’ve just lost it one day and smashed her face in…I could’ve killed you with one punch…I’m showing you some of what those ramifications and consequences could be…As I said to you before, you’re like a poodle nipping at the heels of a pitbull”

    ———-

    If you’re experiencing abuse, you can get help with just a call or chat. Our trained advocates offer free, confidential support 24/7.
    https://www.thehotline.org/get-help/

    1. M, apparently you have no idea how abusive you are yourself.

      Everything you have done to me here at this website has been abusive.

      You are always the initiator. You are always the aggressor. You are always the abuser.

      Those who go back and read the posts will see that you doctored that quote you posted here in the comment to which I’m now responding, pasted several quotes from different comments together, as if they were from the same comment, took them out of sequence (days out of sequence, I might add), and took them out of context.. Being the wicked-hearted, deceitful, reprobate you are, as everybody here knows you to be, it is no surprise that you would yet again lie and falsely accuse.

      I’ve known some evil women in my time, and you, M, are are among the worst of them …

      Always the extreme irony with you M.

      Doctoring up that fake quote is abusive!

      You truly are a reprobate …

    2. Everybody reading the posts here, who is aware of your abusive behavior, M, completely understands why and how someone could easily lose their cool with a person like you …

      And everybody here knows you do it on purpose. You will push and provoke and mess with someone until you push them over the edge and past the limit, because that is EXACTLY YOUR INTENT

    3. The adults here, M, who have raised children, nieces, nephews, etc., know exactly what you’re doing here. We’re all too familiar with it, especially when dealing with spoiled brats.

      You are purposefully trying to push, provoke, and mess with me until I lose my cool … you are intentionally trying to push me past my limit …

      And again, I am responding for the benefit of young men and women who may read these posts …

    4. I’m sure you will read into what I say, yet again, whatever you want to read rather than what was written, but M what I’m telling you is the truth.

      If you keep messing with people, one of these days you might discover that there are people in this world who you actually can push over the edge. You keep trying to push people past their limits, and you might accidentally find out, when it comes to some people, you actually can do so …

      That’s not a threat. It’s reality. It’s caution.

    5. And of course, you completely omit the fact that I did not marry such a woman, and did not marry at all. Even then I did not want to put myself in situations where I might be pushed to the edge.

      I don’t know how that makes me a bad guy, but whatever …

      Did I have a temper? Yes. Was I aggressive? Yes. Was I a sinner? Yes

      So are you, M. You’re aggressive. You’re a sinner. Your extreme stubbornness and arrogance indicates you probably have a temper. And when it comes to being abusive, you are 1000x more abusive than I ever was, even at my worst.

    6. M the Troll

      aka Jethro Roys Jr. – Double Naught “Journalist”

      Couldn’t post an actual accurate and honest quote or account of events to save her life …

      But by golly, she has perfect grammar …

    7. It’s no wonder you rejected Jesus and disregard scripture, M. By the time you’re done “interpreting” and reading what you want to read rather than what it says, it’s probably something like …

      “For God so …. hated … the world … that He … gave not … His son … so that … all would be condemned”

      Reprobate …

    8. I have no doubt someone with your “skills”, M, could take one sentence here, another there, half a sentence here, word or two there, jumping all over the place between books and chapters, scraping what you want out of the red text of God’s word, everything out of sequence, out of context, ignoring the points being made, doctor up some quotes, and you could make Jesus Himself appear to be the worst person ever to walk the face of the planet …

      It truly is stupid, M

      1. Please don’t punch me, big football player man. You’re going to punch women all the way to heaven. It has to be a true pleasure to look at yourself in the mirror every day.

        1. I have never punched a woman.

          You have intentionally taken things that I’ve said and completely turned them upside down. For example, the meaning of the quote about poodles and pitbulls, in context, was specifically that you could NOT push me to the point of wrongdoing – that you cannot move me.

          In other words, that means I would NOT punch you …

        2. But you keep trying to push people past their limits, M, and one of these days you’re going to succeed …

          I specifically indicated that such physical abuse is sin, but since have realized that you don’t consider sin to be a bad thing … but rather something to brag about and celebrate

          Maybe that’s why you misunderstood …

        3. It’s a good thing for men to recognize that we can be pushed past limits, to know our weaknesses, and to learn to avoid situations where we could possibly end up doing something we shouldn’t do …

          Who, in their right mind, wouldn’t agree with that … it’s common sense …

        4. None of us are perfect. None of us are incapable of sin. We all have limits. We should be careful.

          Nobody in their right mind would disagree … it’s common sense …

        5. I’m talking about knowing one’s limits, and knowing one’s weaknesses.

          Let me ask you a question here. Let’s turn the tables and see …

          If a husband were verbally abusing his wife, belittling her, ridiculing her, harassing her, gas-lighting her, and so on, all day every day, but he never physically abused her at all, and this went on for years – then one day she finally just couldn’t take it anymore, turned around and smacked him upside the head with a rolling pin, and put him in the hospital with a serious brain injury, would you call her an abuser? Would you say it was all her fault?

          What most people would say is that it’s understandable that she did, but not justified. And some would say that she should’ve gotten out of there and avoided the situation before it got to that point … But she would go to prison, and rightfully so.

          Well, that’s basically exactly what I said, only in reverse … I avoid the situation … I avoid people who mess with me … thank God I didn’t marry such a woman …

          Everybody has limits …

        6. Remember now, by your rules, you can’t answer the above question from the perspective of God making men and women differently, women being the weaker vessel, men and women having different roles and purposes, according to God’s created order, or anything of the sort. Otherwise, you refute yourself again. So you’ve got to treat both scenarios exactly the same …

        7. If a woman said of that verbally abusive man, “if I had married a man like that, I might’ve also lost it one day and hit him with the rolling pin” … would it mean she is an abuser?

          Of course not. It would mean she knows her limits, and she’s glad she didn’t marry such a verbally abusive man …

        8. It’s possible you may believe the wife who struck her verbally abusive husband shouldn’t go to prison at all. What do you think should be done to her, if anything?

        9. This is all just plain and simple reasoning, M. And I don’t know what else to do except to keep trying to get through to you, as I don’t see any other way that you would stop your trolling here. Nothing else has worked, and it’s aggravating everyone here. If it takes destroying a few threads now, in the short term, then as far as I’m concerned it’s worth the effort. And if anybody else has a better solution, they can let me know.

          I’m going to look bad either way, right. You’ll keep posting in my name and making me look bad, so what difference does it make if I respond and make myself look bad …

          Anyhow, the reasoning, M, is very simple … just common sense …

          If you set about trying to cause trouble, then you’re going to cause trouble …

          And if you haven’t thought through all the ramifications (and you clearly haven’t), then the trouble you cause will not likely be the trouble you expect … especially when you’re dealing with people …

          Common sense …

          1. Now you’re twisting your own words to make yourself the victim. Just be a man and apologize. Pathetic.

        10. I don’t apologize for things I didn’t do, and everybody here knows you’re the trouble maker who twists words (and even makes up fake quotes), and falsely accuses … Others here are not illiterate … Others here are not stupid … I don’t have to mount a defense in that regard … I’ve got witnesses … You have none …

          But, I’ll tell you what, M …

          If you’ll stop posting here, stop all your trolling, stop impersonating other users, stop all the trouble making, stop humoring yourself by sinful means, stop all the wickedness, I will quit posting here altogether …

        11. It is a sin to apologize for something one didn’t do …
          And it is a sin to apologize for something that isn’t wrong, according to God’s standards …

          The first is bearing false witness …
          Both are “teaching as doctrine, the commandments of men” …

          Ironically, if I were to apologize for something I didn’t do, or admit to sins I didn’t commit, that would make me a phony like the pharisees …

          Seems to be the only common thread in your trolling here, M … you’re trying as hard as you can possibly try to get others to sin …

          You’ve indicated in months and years past that you’re essentialy trying to humble me … but the problem is that I’m not so arrogant that I would willfully and knowingly sin against the Lord, or submit to the standards of the world rather than His standards, just in a vain attempt to manufacture peace or to appease a troll … that’s not going to happen … you truly are like a poodle nipping at the heels of a pitbull … you cannot win this … and, what’s more, I know you wouldn’t stop what your doing even if I did stoop to sinning and submit to your demands … you’d continue on to your next conquest …

          God’s word says that He will always provide a means of escape … and His means of escape will not require one to sin …

          I don’t know what that escape is, but I know He will show it in due time …

        12. My first priority is to humble myself in the sight of the Lord … to submit to Him …

          If, in your sight, that makes me arrogant … well, tough cookies … I’m not going to submit to your demands and thumb my nose at Him in the process … that’s not going to happen …

          What you seemingly want is for people to thumb their nose at the Lord, and humble themselves in your sight instead …

          You judge according to your own contrived standards … and you are judgmental toward others according to those contrived standards …

          Jesus would never have tried to compel someone to apologize for, or admit to, false accusations …

          But the pharisees would … and especially did with Him … constantly falsely accusing Him, and constantly bashing Him because He did not capitulate and stoop to sinning in order to humble Himself in their sight …

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