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He Gets Us Exposed: The Money and Marketing Behind the $20 Million SuperBowl Ads

(Evangelical Dark Web) While watching or attending sporting events in America, the people have become exposed to the He Gets Us campaign. Whether via commercials or through stadium advertising, messages about Jesus are presented in the most trifling manner with banal statements like “Jesus left it all on the field” to more unscriptural statements like “Jesus was a refuge” and “Jesus was fed up with politics, too” in vain attempts to make Jesus more relatable to a modern audience.

In reality, the modern connotation surrounding the word “refugee” along with the images of the campaign wrongly relate Jesus, who sojourned (to pass through) in Egypt for a brief stay, to illegal immigrants, who are not refugees by definition, crossing the border and taking advantage of American welfare. This is just the tip of the iceberg for the theological problems surrounding He Gets Us, as they also do not affirm the perfect deity of Christ.

Over the years, Superbowl ads have become rife with Hollywood personalities and social engineering agendas. Since it remains the largest audience for any given broadcast, it demands premium dollars from advertisers. When exposed to these advertisements, many Americans take to the internet to research what exactly is He Gets Us. They are asking questions concerning who is behind it and why they spent around $20 million on two Superbowl ads. 

Ultimately, He Gets Us is another attempt at social agenda being imposed by its theologically apostate and even unbelieving benefactors who desire the most improvident “rebrand” of Jesus ever concocted.

The Signatry: Dark Money Behind He Gets Us

He Gets Us was initiated by the Servant Foundation which operates under the business name, The Signatry…to continue reading click here.


This article was written by Anthony Fava and published at Evangelical Dark Web

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‘He Gets Us’ Exposed: The Money and Marketing behind the $20 Million SuperBowl Ads

(Evangelical Dark Web) While watching or attending sporting events in America, the people have become exposed to the He Gets Us campaign. Whether via commercials or through stadium advertising, messages about Jesus are presented in the most trifling manner with banal statements like “Jesus left it all on the field” to more unscriptural statements like “Jesus was a refuge” and “Jesus was fed up with politics, too” in vain attempts to make Jesus more relatable to a modern audience. In reality, the modern connotation surrounding the word “refugee” along with the images of the campaign wrongly relate Jesus, who sojourned (to pass through) in Egypt for a brief stay, to illegal immigrants, who are not refugees by definition, crossing the border and taking advantage of American welfare. This is just the tip of the iceberg for the theological problems surrounding He Gets Us, as they also do not affirm the perfect deity of Christ.

Over the years, Superbowl ads have become rife with Hollywood personalities and social engineering agendas. Since it remains the largest audience for any given broadcast, it demands premium dollars from advertisers. When exposed to these advertisements, many Americans take to the internet to research what exactly is He Gets Us. They are asking questions concerning who is behind it and why they spent around $20 million on two Superbowl ads. 

Ultimately, He Gets Us is another attempt at social agenda being imposed by its theologically apostate and even unbelieving benefactors who desire the most improvident “rebrand” of Jesus ever concocted.

The Signatry: Dark Money Behind He Gets Us

He Gets Us was initiated by the Servant Foundation which operates under the… to continue reading, click here.


Editor’s Note. This article was written by Ray Fava and published at the Evangelical Dark Web.

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*He Gets Us* Campaign Organizers To Spend $1 Billion Promoting Woke Jesus+ $20Mil at Superbowl

Last year an anonymous group of wealthy donors launched a 100 million dollar campaign for Jesus- the largest of its kind- with the “He Gets Us” thesis being plastered across TV and social media, aimed to attract cultural Christians and pagans to consider the man Jesus, and the way he relates to humankind. 

While that campaign promotion is monstrously huge in and of itself, unheard of for the Christian space, that investment is increasing tenfold. Jason Vanderground, President of the marketing firm managing the campaign, says that far from stopping at $100 million dollars, that number is expected to reach over $1 billion by 2025, and that’s just the first phase. He Gets Us is appearing in this year’s Superbowl, with the one ad buy costing nearly $20 million dollars. 

The videos, featuring moving black and white images playing under stirring music, were funded by the Servant Christian Foundation, a group whose donors remain anonymous. Marketing firm Haven conceptualized and crafted the non-denomination campaign, and popular ministry partner Gloo, which uses data to help Churches grow and develop receivables, supported the campaign, ensuring partners have the ability to respond to all upcoming inquiries.

Predictably, their campaign was woke, focussing on how Jesus was a marginalized immigrant refugee who was bullied for his empathy. Some examples:

Have you ever experienced frustration? Sorrow? Temptation? So has Jesus. Jesus understood what life was like for people in his day — especially for the marginalized. He was drawn to those on the fringes because he was one too: An immigrant. Homeless. Arrested. Bullied. Through it all, Jesus welcomed outcasts, stood up for women, hung out with troublemakers, even befriended enemies. He did it because of his radical love, empathy, and acceptance for all of us.

and

Jesus invited all to participate in the love, but not everyone was interested. The powerful and the wealthy were often threatened by Jesus’ movement because it always resisted systems of oppression. After all, many benefited from oppressing the poor, the sick, women, and even certain races that Jesus embraced throughout his activism. So, they didn’t just reject his invitation; they killed him for it.

Red flags everywhere.

In an article by Natasha Crain, she lists 7 things the campaign gets wrong with elaboration afterwards

  • The fact that Jesus “gets us,” stripped from the context of His identity, is meaningless.
  • Jesus is presented as an example, not a Savior.
  • The campaign’s stated goal is about inspiration, not a saving knowledge of Jesus Christ.
  • The campaign reinforces the problematic idea that Jesus’s followers have Jesus all wrong.
  • The campaign reinforces what culture wants to believe about Jesus while leaving out what culture doesn’t want to believe.
  • The campaign characterizes the so-called culture war in terms of secular social justice rather than underlying worldview differences.
  • The next steps offered by He Gets Us could lead someone far away from truth rather than toward it.
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Andy Stanley Says He Preaches in a Way That Gives Pagans Permission Not to Believe

North Point Community Church ‘impastor’ Andy Stanley continued his wretched job of unhitching the church from all the scriptures and proliferating his bizarre and sub-biblical hermeneutic, claiming that he purposeful preaches in a way so that pagans will feel comfortable not believing the gospel message, and purposefully encourages them to “check out” when he’s only talking about Christian issues.

You’ll recall that Stanley previously said that it doesn’t matter if the bible is true, so long as it’s ‘mostly reliable, and that the “foundation of our faith is not the whole bible. In 2018, he got shellacked from all sides for saying that Christians needed to unhitch themselves from the Old Testament and in a recent sermon told Christians not to follow Jesus through the Old Testament, but only through the Gospels. Just a few weeks ago, he also said there’s no ‘Clear Divine Standard’ of God revealed to mankind.

Now, on a recent ‘He Gets Us’ podcast with Ed Stetzer and Albert Tate, Stanley explains his novel approach.

Stetzer: Okay, you’re saying to give them permission not to believe, but you are calling them to something, you’re calling them to a belief? How do you do both of those things?

Stanley: It’s a great question and tell me when I’m talking too long. The invitation is to follow Jesus. That’s it. The invitation is not to believe something. I’m not sure you can make yourself believe something you don’t believe-that’s a big discussion for another day.

The invitation is to follow Jesus. This was his invitation before they even believed, before they knew anything about Jesus; follow me, take a step, follow me through the Gospels. So changing, you know, it affects our apologetic, it affects our invitation, it affects our approach, it affects everything once we decide, you know what, we are creating a safe place.

And of course, we’re going to challenge people, but the great thing is this: a practical sermon works for anybody that’s willing to practice it, whether it’s on marriage, relationships, fixing a relationship, money, whatever it might be. So there’s a way to approach it, and one of the things that I’ve just gotten in the habit of doing is I’ve just, I’ll say in the middle of a sermon. ‘Hey, if you’re not a Christian, what I’ve said so far, knock yourself out. This will help you. From this point on, you may just want to check out because this is really just for us crazy Christians.

I mean, I will be that specific because I want them to know I know they’re there, and I have no authority over them, and I’m not expecting them to do anything. They’re a guest in our home. This is how we do it here, but we’re so glad you’re here.

And again, that’s my language. I think the better we get at that, the easier it is for people who are exploring faith or reexploring the faith after maybe a bad church experience. So yes, there is a call to action there is a challenge


h/t Andy Stanley