Woke M&M’s packaging features ‘Fat-Positive’ and ‘Lesbian’ Candies
Last year, the confectionery giant Mars announced a revamp to their product line M&M, in order to give them a “fresh, modern take on the looks of our beloved characters and more nuanced personalities to underscore the importance of self-expression and power of community through storytelling” along with an “updated tone of voice that is more inclusive, welcoming, and unifying, while remaining rooted in our signature jester wit and humor.”
They’ve recently unveiled limited edition packaging for their famous treats, featuring an all-female cast of candies. The packages will only have green, brown, and purple M&M’s, with the green and brown candies representing a lesbian couple and the purple representing ‘body positivity’, which is coded for fat positivity.
The graphic on the package is oriented upside down, with the phrase “supporting the women flipping the status quo’ featured prominently on the front.
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It’s candy, this is so dumb
It’s all about false labeling. Like labeling yourself as a doctor.
“Fat-positive” candy sounds about right…