Pro Church Tools recently sat down with Nicki Shearer, Elevation Church’s Digital Content Director. She is responsible for overseeing all the copy coming out of Elevation Church, the 25,000-member multisite led by Steven Furtick. She sets the tone of church emails, blesses or nixes the language of social media posts, and develops guidelines for responding to events in the news.
In a wide-ranging interview, Shearer explains that while they may use certain phrases in church, Elevation Church doesn’t use words like “resurrection,” “calvary,” or “blood of Jesus” on its Easter invites, as that language will “immediately make someone feel like an outsider.”
For more on Furtick, here are some of his best/ worst hits:
Never Forget: The Steven Furtick Coloring Book+ All the Pages We Have Uncovered
Uncovered! 2013 ‘Boot Camp Book’ from Steven Furtick’s Elevation Church. Feat. ‘THE CODE’
Steven Furtick Engages in Rank Heresy: ‘What God is; You Are’
Would you Pay $2480.30 For Tickets to a Steven Furtick/ Elevation Worship Concert?
Steven Furtick’s Son’s New Rap Song Ft. Guns, Sex and Designer Clothes+ Mother Endorses
Steven Furtick Says God Doesn’t Make You into a New Creation
$1090 Sweater? $1990 Handbag? $2720 Coat? Round-Up of Preachers N Sneakers
Steven Furtick Goes on a Wild, Wild, Willllldd Rant about Betas and Blessings
‘Twerking for the Lord?’ Steven Furtick Laughs as TD Jakes Disgraces his Wife
Steven Furtick Screams ‘I Am God Almighty!’ In Wild Sermon
Steven Furtick Promotes Trinity Denier’s Book + Says His Kids Think his Words are Scripture
TNB drops Millionaire Heretic Kenneth Copeland after 40 years, Picks up Millionaire Heretic Steven Furtick
