The Christian news website Disrn announced yesterday they are shutting down effective immediately and will be no more, but thankfully they aren’t going far. Rather than disappear altogether, they are retiring the name and the website, but are merging their content with sister site Not the Bee (NTB).
Disrn made its mark by offering the latest news and headlines digested into bite-size pieces, taking a just-the-facts approach that would boil down a 10-minute news story into 30 seconds and a short video, focusing on brevity with a few key insights.
Their closure has nothing to do with social media censors or anything like that, thankfully, but rather is on account of being victims to their own success. Creator Adam Ford explains that despite Disrn accumulating millions of views a month, it’s no match for the juggernaut that is Not the Bee.
Disrn has been a success, yes, but Not the Bee is a rocket ship. Upon NTB’s launch in September it blew up beyond anyone’s expectations. Last month — its 7th month in existence — it notched 9 million page views.
Ford shares that he needs to cultivate and focus on NTB – which has a “more fun and vibrant nature” and has a far stronger emphasis on virality. (One of today’s articles is titled, “Wanna see what it looks like to get chased off by a huge gator while fishing in Florida?”) It also has a built-in social network available to subscribers that would rival the features of any of the big tech offerings.
Not the Bee is essentially the front page of Reddit for conservatives.
Given that NTB shares so much content with Disrn and has taken away a large chunk of its audience, and not wanting to see Disrn stagnate and become a shell of its former self, the merging of the two makes total sense for a site that has such a high degree of overlap, though we will miss their snappy distillations.
Goodbye, Disrn, and congrats.
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